You’ve got the skills. You’ve got the work ethic. You’ve got the calluses to prove it.
But let’s be honest…growing a blue-collar business in today’s market feels like trying to run uphill with a cinder block strapped to your back.
Some days, the phone won’t stop ringing. Other days, it’s dead silent. You’re either scrambling to squeeze in 12 jobs, or wondering how the hell you’re going to fill next week’s calendar.
You’ve tried flyers. Boosted a few Facebook posts. Maybe even dropped a chunk of change on Google ads that never panned out.
But you’re still stuck relying on word-of-mouth, praying for referrals, and getting undercut by cheap, fly-by-night competitors who can’t even seal a crawlspace properly.
Sound familiar? That constant rollercoaster of stress, pressure, and second-guessing? That feeling like you’re doing everything right and still falling behind?
Yeah. We know that life. We’ve seen it up close. And that’s exactly why we built OxCrate — to put control back in your hands, and growth back on the table.
Our online store was built specifically for small trades businesses: HVAC, plumbing, electrical, pest control, landscaping, roofing, junk removal, power washing, and construction contractors. We don’t sell fluff, filler, or overpriced “online courses.” We sell what works: real-world tools that help you get more business, make more money, and grow a real brand.
Why We Exist: Closing the Gap No One Talks About
The truth is, most digital marketing advice out there isn’t meant for you. It’s meant for TikTok influencers, trendy software startups, or big corporate brands with in-house marketing teams and million-dollar ad budgets.
Meanwhile, the guys who keep society running…the ones pulling 12-hour days fixing broken systems, patching roofs in the rain, crawling through crawlspaces, and keeping homes functional…they get left behind.
I saw it firsthand. For decades. I’ve got family and friends in the trades. And I saw them struggling. Not because they weren’t good at their work, but because they didn’t have a proven system to consistently generate leads, follow up, convert, or build recurring revenue.
I heard the frustration:
“I’m doing good work. Why am I still barely scraping by?”
“I’ve tried flyers, HomeAdvisor, Facebook ads… Nothing sticks.”
“Every time I get momentum, the phone stops ringing again.”
“It feels like I’m always one bad month away from disaster.”
These weren’t lazy guys. These were skilled, reliable, hard-working tradesmen who just wanted to support their families and build something real. But the “business” side felt like a black hole.
As a digital marketing consultant with 15 years of experience, I started digging. And I found the truth:
There’s a massive gap in the market for real, affordable, practical marketing and sales help for blue-collar service businesses.
So I built OxCrate.
Why OxCrate Hits Different: No Fluff. No Gimmicks. Just Results.
Let’s cut the crap. You don’t have time to watch 50 hours of YouTube videos or get spammed with daily emails pitching $2,000 masterminds. OxCrate is different because:
- It’s built specifically for blue-collar industries. Every product is tailored for HVAC, plumbing, electrical, pest control, etc. No generic templates. No tech jargon.
- There’s no fluff. Everything we sell is distilled, direct, and ready to use.
- No gimmicks. No upsells. No shady subscriptions. No BS.
- You get instant results. You can implement most products the same day you buy them.
- We speak your language. Plain English. No marketing theory. Just what to say, send, post, or run.
Everything at OxCrate is designed to be used by the guy in the truck, not some guy in a suit.
Who It’s For: The Pros Still Doing It All Themselves
OxCrate is built for the small business owners, operators, and solo warriors in service businesses who:
- Are tired of feast-or-famine income
- Want more leads without blowing money on bad ads
- Want to look more professional without hiring a designer or marketer
- Want to build a scalable business (not be self-employed for life)
- Want to feel like they’re in control of their business, not just along for the ride
If you’ve ever said:
“I’m great at the work, I just hate the sales and marketing side.”
Or:
“I don’t want to be famous. I want to be booked.”
Then OxCrate was made for you.
You might be the guy who:
- Started out doing side jobs with your tools in the trunk
- Is sick of explaining to your family why “business is slow again”
- Feels embarrassed asking customers for reviews
- Hates the idea of posting on social media but knows you need leads
- Wonders why the competition keeps getting work when you do a better job
Our tools demystify marketing so you won’t be that guy anymore.
What You Get: Tools That Put You Back in Control
Every OxCrate product is built to give you:
- Clarity — so you know exactly what to say, write, or send
- Confidence — so you can close leads, follow up, and charge what you’re worth
- Consistency — so you’re not stuck in a feast-or-famine cycle
- Control — so you stop guessing and start scaling
These are tools that help you:
- Get more leads (without blowing cash on weak ads)
- Turn more leads into paying customers
- Rebook, upsell, and earn referrals automatically
- Finally feel like you’re running a real business — not just staying busy
Imagine this: You’re no longer stressed when you open your calendar.
You’ve got a referral system working in the background.
You’ve got real marketing that doesn’t feel fake or corporate.
And you finally feel proud to tell people what you do — because your business is sharp, systemized, and growing.
That’s the power of having the right tools.
Built for Recession-Proof Revenue
When the economy tightens, the first thing to disappear is the “easy” customer. The low-hanging fruit vanishes. Everyone’s more cautious.
You can’t afford to rely on luck anymore. You need systems that:
- Generate leads even when ad costs go up
- Close deals without cutting your price
- Create repeat revenue without extra effort
OxCrate gives you exactly that. Every asset is built to work hard — even when the economy doesn’t.
That’s why every product on OxCrate is priced to pay for itself in one job or less.
Because if your tools don’t make you money fast, they’re just noise.
OxCrate is signal.
About the Founder
I’m not a “marketing guru”. I’m not trying to go viral. I’m not selling some get-rich-quick BS course.
I’m an award-winning digital marketer with 15+ years in the trenches: building out 6-figure ad campaigns, generating millions of leads, and helping 175+ businesses scale. Since 2010, I’ve helped North American companies generate $100 million+ in revenue.
But over time, I got tired of watching the same pattern:
Big companies with big budgets get all the help. And the guy in the van? The guy with real skill and no time for marketing fluff? He gets left to figure it out alone.
That didn’t sit right with me.
I know so many guys who are brilliant with their hands but lost when it comes to “funnels” and “lead nurturing.” I watched them work themselves into the ground. They were great at their craft, but invisible online.
So I started building plug-and-play tools. Scripts. Templates. Systems. Stuff that skips the theory and gets straight to what works.
And that’s how OxCrate was born — not out of theory, but out of necessity.
I believe the trades are the backbone of this country. But you shouldn’t have to be a copywriter, SEO pro, or Google Ad expert just to grow your business. You should be able to buy one product, download it, and start making a difference in your business.
So what are you waiting for?
Let’s build something that lasts,
Jackie
Founder @ OxCrate
